The speed, look,
feel of
the site, the database performance, the utilities
that Digital Vish has integrated into my....
Brand equity is one of the more popular concepts in marketing today. It is also one of the most overused and misused terms in marketing research, and the subject of much fuzzy thinking. A brand is the sum total of all that is known, thought, felt and perceived about our company, service or product. Branding, then, is the process of making products and companies into brands - the consistent and disciplined way a company communicates a brand's essence to the public. Consumers' response to the brand revolves around the brand's image.
